All over the World, cities register an increasing population growth, the economy and the number of vehicles, which affects the number of trips and transport network congestion. The effects of the congestion reduction strategies are highly variable and related to a specific area. Certain strategies can be highly effective in one situation, but also completely ineffective in another. When considering the congestion reduction strategies it's important to take into account generated traffic. Generated traffic does not eliminate the benefits of capacity expansion projects, but it can significantly change the nature of their benefits. It often means that congestion reduction benefits are smaller and shorter lived than projected, that more benefits consist of increased consumer mobility and urban fringe property values, and induced vehicle travel can exacerbate problems such as downstream congestion, crashes, pollution emissions, urban sprawl and overall automobile dependency. Estimation that ignores the effects of generated traffic tends to overstate the true benefits of roadway capacity expansion and understate the benefits of demand management strategies. Current transportation planning practices tend to favour roadway capacity expansion over demand management solutions to traffic congestion problems. These practices should be changed for Transport Demand Management (TDM) strategies to be implemented when it is the most cost effective solution overall. This paper analyzes the definitions, purpose and goals of TDM. Also, a classification of TDM measures was done and a combined approach of planning measures explained. TDM measures considering the location can be applied to the new built areas, existing work sites, other trip generators and the regional (subregional) areas. At the end, situation in the transport system and the applicability of TDM measures in the City of Zagreb will be commented.

traffic planning, congestion reduction strategies, Transport Demand Management, CIVITAS, Zagreb