Mobility Management (MM) in general but especially “MM for companies” (or generally employers both private and public) has been successfully established as a means of influencing travel demand towards more sustainability throughout Europe during the past 10 years. It has proven its effectiveness in a variety of forms and contexts from large scale implementations in the course of large infrastructure projects to small scale measures for single employers.
Technically MM for companies is an complementary tool for traffic planning adding a demand oriented element to strategies which usually focus on organizing transportation systems. Thus MM for companies “strengthens the lever” of the public hand and adds significantly to the success of traffic planning by making employers strong partners of transport planning helping to meet the goals of planning schemes (e.g. accessibility, reducing nuisances of motorized traffic). It does so by making use of existing organisational structures in companies to implement integrated mobility concepts (e.g. comprising of special public transport fares (job-ticket), promotion of walking and cycling, parking management).
Starting point of the proposed paper is the question of how the potential of MM for companies may be realized in a long term perspective and when no legal obligation for employers exists to start MM activities. The paper will present critical success factors, drawing on 5 years of experience with the “südhessen effizient mobil” program in the Frankfurt region and other activities throughout Germany. It will be shown that besides guidelines, consulting and (little) funding money it is crucial to embed private MM activities of employers into a public framework consisting of stakeholder networks, standards and quality control. This is done by presenting examples of MM activities of employers in the Frankfurt region.

Mobility Management; Sustainable Transport; Traffic Planning