The road traffic accidents (RTAs) have raised concern globally and become worsen with the passage of time that expedite issues of social exclusion and public health. There are approximately 1.35 million people involved annually in road crashes and 3,700 people died on daily basis. A ratio of happening an accident has found greater in developing countries due to govern of their socio-economic factors. It would contribute in long-lasting cost of pain and sufferings at micro to macro level at large. Pakistan has been experiencing the same with an annual trend of increase in RTAs. There are many demographic factors involved particular to urbanization, and willingness to pay etc. where policies had contributed a major role. A loss of 30 thousand lives on annual basis has placed Pakistan at 67th position on global ranking of having higher percentage of RTAs. This number could expect to be doubled with the functional operation of road projects associated with China Pakistan Economic Corridor (CPEC). Currently, the main challenge is to sustain the growing number of RTAs by promoting mitigation measures that aimed to move ahead on sustainable and balanced development. An adequate response to address these challenges will require best available scientific knowledge and constant re-evaluation of the developments. It will fulfil the scope of this study to identify frequent causes and propose strategies for traffic calming measures in light of those findings, and also to make ensure that it would respond to emerging needs. A comparative investigation into the literature has assisted to identify key issues for occurrence of road accident fatalities (RAFs) and severe injuries. It has highlighted and recommended those gap areas either in policy or strategy domain that need to consider in dealing with RTAs mitigation tactics (e.g., licencing system upgradation, enforcing safety laws, and etc.).

Road Safety Issues; Safety Policy Proposal; Pakistan; Road Traffic Accidents).